Brand is an intangible asset that brings a premium to the owner and generates value-added. Its carrier is the name, terminology, symbol, symbol or design and its combination used to distinguish from the products or services of other competitors. The source of value-added comes from consumption

The impression formed in the consumer's mind about its carrier

The brand carries more people's recognition of its products and services. It is a product derived from the mutual running in between brand manufacturers and customers' purchase behavior